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In a combined effort to promote road safety and legal compliance, a partnership of stakeholders from the Nigerian insurance industry, comprising the Nigerian Insurers Association (NIA), the Nigerian Council of Registered Insurance Brokers (NCRIB), National Insurance Commission (NAICOM) and Institute of Loss Adjusters of Nigeria (ILAN) has launched a nationwide awareness campaign to educate the public on the importance of third-party motor insurance.
This initiative follows the February 1, 2025 directive by the Nigeria Police Force requiring all vehicle owners to possess valid third-party motor insurance. This coverage is essential for protecting drivers against the financial liabilities arising from accidents that cause damage to other vehicles, property, or result in bodily injury to third parties.
“Many drivers remain unaware that third-party motor insurance is not only a legal obligation but also a critical safeguard for the lives and properties of fellow road users,” said Ebelechukwu B. Nwachukwu, Chairman, Communication & Stakeholder Engagement Sub-Committee, Insurers Committee & MD of Rex Insurance Limited.
This campaign is designed to raise awareness, encourage compliance, and highlight the consequences of driving uninsured. The awareness campaign is pan-Nigeria and will have radio jingles in the major languages – Ibo, Hausa, Yoruba, Pidgin and English. Other aspects of the campaign include Print media and Out-of-Home (billboards) in some major commercial cities in the country, such as Lagos, Abuja and Port Harcourt and social media.
To make compliance easier, Nigerians can now conveniently purchase or renew third-party motor insurance policies through the Nigerian Insurance Industry Portal (NIIP) online portal, or by visiting any registered insurance provider nationwide. The NIID platform ensures transparency, instant verification, and peace of mind for all parties involved. Verification of your insurance policy can also be done online by visiting ASKNIID and inputting your car registration details.

Seeking the support of the media and other critical stakeholders in the insurance industry like CAMCONIA, which is the umbrella body of all Corporate Affairs Managers in the insurance industry, the Sub-Committee sough current and future collaboration in raising awareness about the benefits of the 3rd Party Campaign being embarked upon and the need to do all possible to change the narrative about insurance in Nigeria.